BSc Fashion Marketing

This course has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with specialist emphasis on the interface between design, creativity and the commercial imperative. Fashion marketing theory is about understanding and satisfying consumer needs. On this course, students develop an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered.

Fashion marketing considers the fashion product, the nature of pricing (with costing and global economics in mind), the way the product is branded, communicated and promoted to consumers and the environment in which it is sold. Students also consider the global nature of the fashion industry and its impact on marketing. A key feature of fashion marketing in this course is the opportunity to study multimedia Computer Aided Design packages in the context of brand concept, communication and application. The concepts of marketing most relevant to fashion, for example visual merchandising, public relations, social media and multi channel marketing are given particular emphasis in the course.

In our new Home of Engineering and Materials , we're ripping up the rule book to offer a truly innovative teaching and learning experience. You'll have access to world-leading sustainable research facilities and some of the most unique, industry-leading equipment and instrumentation in the sector to meet today's requirements and those of the future. 

Students may apply to extend this degree to four years, and spend their third year either on industrial experience or studying abroad. 

For study abroad, exchange partners are offered through the Erasmus Exchange scheme in Europe and the Worldwide Exchange scheme. For more information about the Study Abroad Programme please consult the following: http://www.manchester.ac.uk/undergraduate/courses/studyabroad/

Students wanting to take the Industrial placement pathway are responsible for finding their own placement. They will work closely with the careers office and both the placement tutor and administrator to find a suitable placement.  They also have access to former placement providers who often take students each year.

If you choose to take the four-year pathway with industrial experience, your year in industry is assessed through a written report, appraisal by the host organisation and an oral presentation contributing 20% towards your final mark.

I would describe the course as super exciting and interesting as its different compared to other universities. This is because there's the creative fashion side to the degree, but also the marketing and science aspect, which helps distinguish you from other graduates  - Kelly Choi

The Department of Materials is home to an extensive array of unique facilities and equipment, across both materials science and engineering, and fashion business and technology.

Our new Home of Engineering and Materials opened in 2022 and is a place like no other. This is where engineers, material scientists and fashion students collaborate, innovate and make their mark on the world. Unleash your potential in our creative, academic playground that signals the evolution of a proud history of innovation spanning almost 200 years.

In this very special place, we're ripping up the rule book, offering you a truly innovative teaching and learning experience. As well as our creative classrooms, you'll also have access to world-leading sustainable research facilities in our new buildings.

Our variety of spaces allows for greater collaboration for all our students, and it is the place to connect and tackle real-life challenges together. So, a chemical engineer could be sat alongside a materials scientist working on clean water, or bump into a fashion student developing their own sustainable brand, or an aerospace engineer sending a rocket into space. It is a place like no other for interactions and one of the biggest communities of engineers and materials scientists in any University in the world.

Dive into a world of possibilities, whether you are interested in aerospace, robotics, or sustainable fashion, there's a home for you here. Explore Our Home for Engineering and Material Science .

We are unique amongst UK Universities in that we have excellent facilities for manufacturing textiles, including Jacquard weaving, computerised flat-bed knitting, digital printing and nano-fibre manufacturing.

We also benefit from a dedicated CAD suite, a multi-media and digital printing centre, a fashion retail studio and our students have access to textile and clothing process laboratories which include knitting and weaving facilities.